The fact is, the more of the business interest you control, the more creative control you retain. Period. Full stop. — Emily Best
If you don’t already know Emily Best, I have good news for you. Not only is she my guest for the latest episode of Coffee with Creatives, she’s also probably out there, right now, traveling the country and engaging with creatives in-person and online and via her company Seed&Spark.
It’s what she does. As we discuss on the show, Emily is out there working to help create a new creative middle class. She and her colleagues at Seed&Spark have a mission and plenty of ideas, and they’re eager to talk with and help you.
These are only a few of the reasons why I place Emily among the most inspiring and respectable people I know. She’s a force. It was a delight sitting down to talk with her for an hour about the practical realities of crafting authentic art — and how to keep crafting it — in today’s ever-changing socio-economic environment.
Topics covered in our talk include:
- How a college paper on a body modification web site, years spent running restaurants, and more years spent observing c-level executives do their thing — combined to form the foundation of what would become Seed&Spark
- The challenges of achieving a return on investment (ROI) in today’s film environment, and how they can be overcome in service of a sustainable creative career
- The fallacies inherent to waiting to be picked
- How audiences really get built (digging into Louis CK as an example to duplicate)
- Separating the definition of a fulfilled creative life from dreams of fame and fortune
- Sitting down with yourself and/or your collaborators to honestly answer the question of what you really want
- How new technologies can enable storytellers to root out and combat systemic inequalities
- The dangers of being too precious about your work (process can be product)
I also asked Emily to name one thing that any creative could do in an hour to advance their career. She gave an excellent answer. If you enjoy our talk, please share it on Twitter (I am @MichaelDiBiasio and Emily is @EmilyBest) or on Facebook.